InMobi Startup Story
InMobi is a mobile advertising network platform where ads can be run on various apps and popular products. Before the advent of this app, the advertising industry worked on a basic level.
Company Details
| City: | Bengaluru |
|---|---|
| Founders: | Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari |
| Founded: | 2007 |
| Industries: | Advertising, Advertising Platforms, Digital Media, Marketing, Mobile |
| Number of employees: | 501-1000 |
| Revenue: | INR 431.68 Cr (FY20) |
| Funding amount: | $320,600,000 |
| Official Website: | inmobi.com |
InMobi simplifies the process by allowing third-party app developers to work with businesses that want to market their products, ensuring that the ads are run correctly.
This process helps to build trust and generate revenue for the users of this network.
The main mission of InMobi is to empower consumers and businesses to make informed decisions.
Intrigued by the potential of mobile internet, Naveen Tewari founded mKhoj, an SMS search platform. However, as his ideas evolved, he transformed the platform to serve developers and publishers as well.
The company was later renamed InMobi, which was more suitable for an international audience. Read More slice Business Model
InMobi operates on a segmented model, catering to different customer groups with slightly different needs. The three customer segments are Developers, Retailers, and Brands.
For Developers, InMobi enables them to embed the MIPS (Mobile Interactive Inventory Platforms and Services) in their app to promote and monetize it.
For Brands, the app provides insight into brand perception by analyzing MIPS data.
InMobi Business Model
The InMobi platform is designed to create a seamless experience for consumers with a client app. It enhances the user experience of the application to increase engagement.
The platform tracks user trends and analyzes data to customize recommendations for retailers, products, and services.
It reaches over a billion people in 200 countries, who access 100 shopping sessions per month on average.
The platform has seen over 2.8 billion app downloads and generates 138 billion monthly advertising impressions.
InMobi has also been recognized as one of the 50 most disruptive technologies by MIT.
The company's website invites potential customers to sign up for its services and offers a free phone consultation. InMobi also promotes its offerings through events and showcases them on its website.
The InMobi website features an "Insights and Downloads" section, which provides access to whitepapers, presentations, and videos.
The company operates on a self-service model, allowing customers to utilize its services through the main platform.
InMobi's primary resource is its software, which connects over 30,000 publishers with millions and billions of users worldwide.
The success of the company depends heavily on its human resources, customer service staff, and engineering team.
InMobi operates a mobile tracking and attribution partner program, offering a platform to expand the potential of both customers and advertisers to find solutions and access advanced features such as negative targeting.
As a relatively new startup, InMobi relies heavily on investment, having raised $220.6 million from 5 companies in 2015. Read More Jumbotail Business Model
The program also facilitates conversion discrepancy resolution and quicker troubleshooting for partners such as AdMaster, AppFlyer, and Kochava.
InMobi offers a wide range of targeting options, including health and fitness, technology, and many more.
The company has received investment from investors such as SoftBank and has attracted clients such as Samsung.
However, some users have claimed that their money was not returned, but after proper research, it was found that these claims were false and made to defame the brand.
Despite these false accusations, InMobi remains one of the most successful companies in the industry.
InMobi Founders and Teams
Naisheel Verdhan
Naveen Tewari is the founder of InMobi. He has a strong philosophy of constant innovation and disruption, which is deeply ingrained in the company's culture and reflected in its approach to business.
Tewari's vision is to revolutionize advertising in a user-centric manner and unlock the full potential of the mobile ecosystem.
Naveen holds a Bachelor's degree from the Indian Institute of Technology.
Abhay Singhal
Amit Gupta
Amit Gupta completed his undergraduate studies from Indian Institute of Technology Kanpur in Mechanical Engineering in 2000.
Inspired by the growing use of mobile phones in developing markets, he co-founded InMobi in 2007 with a goal to make it one of the most successful internet product companies globally and particularly in emerging markets. Learn More Apna Business Model
As the head of Revenue and Operations at InMobi, Amit is responsible for driving the company towards sustainable profitability.
He has been instrumental in expanding InMobi's presence to multiple markets across 5 continents.
Mohit Saxena
Mohit Saxena is the founder and Group CTO of the InMobi Group. He is responsible for overseeing the technology operations at all InMobi Group companies.
Before joining InMobi, Mohit worked at Virgin Mobile, where he managed the design and deployment of their post-paid billing system and pre-paid revenue recognition system.
He has also worked at AT&T and has contributed to several patents filed in the telecommunications field.
Mohit is passionate about innovation, simplicity, and the potential of technology.
He has a bachelor's degree in engineering from the Indian Institute of Technology, Roorkee.
In his free time, Mohit continues to pursue his passion for technology and looks for ways to make his life easier.
InMobi Logo And Tagline
The InMobi logo symbolizes the consistent delivery of dynamic communications to diverse consumers on all mobile platforms globally.
Best fit tagline will be 'Where entrepreneurs work'.
InMobi Mergers and Acquisition
InMobi, a leading digital services platform, is reportedly in final stages of acquiring the social commerce company, Shop101.
Learn More CRED Business Model
The Bengaluru-based firm has been striving to strengthen its commerce offerings through its products, Glance and Roposo.
InMobi Competitors
InMobi competes with a number of companies in the digital advertising and marketing industry, including:
- Google Ads
- Facebook Ads
- Snapchat Ads
- Amazon Advertising
- TikTok Ads
- Twitter Ads
- LinkedIn Ads
- Vungle
- AppLovin
- Unity Ads
- criteo
These companies offer similar solutions to InMobi in terms of digital advertising and marketing, and compete for the same customer base and ad revenue.
It's important to note that the level of competition and the specific competitors may vary depending on the market and region.
what is inmobi?
InMobi is a global mobile advertising technology company headquartered in India. It offers a suite of advertising solutions for mobile devices, including in-app and mobile web advertising, programmatic buying, and mobile video advertising.
InMobi's platform uses artificial intelligence and machine learning algorithms to analyze mobile user data and provide targeted and personalized advertising to users. The company also offers a range of analytics and measurement tools to help advertisers track the effectiveness of their campaigns and optimize their mobile advertising strategies.
what does inmobi do?
The company's platform uses artificial intelligence and machine learning algorithms to analyze mobile user data and deliver targeted and personalized advertising.
Here are some of the main things that InMobi does:
Mobile Advertising: InMobi offers a range of mobile advertising solutions, including in-app and mobile web advertising, programmatic buying, and mobile video advertising. Advertisers can use InMobi's platform to target their campaigns to specific audiences based on factors such as user demographics, interests, and location.
Analytics and Measurement: InMobi provides analytics and measurement tools that help advertisers track the effectiveness of their mobile advertising campaigns. The company's analytics platform provides insights into user behavior, ad performance, and other key metrics that can be used to optimize campaigns and improve ROI.
Mobile App Monetization: InMobi also provides mobile app monetization solutions for mobile publishers. Publishers can use InMobi's platform to monetize their mobile apps through in-app advertising, rewarded video ads, and other monetization strategies.
Glance: In addition to its core advertising technology, InMobi has developed a mobile-first consumer platform called Glance. Glance delivers personalized content to mobile users in several countries and provides an additional channel for advertisers to reach consumers.
Overall, InMobi's goal is to help advertisers and publishers connect with mobile users in a more targeted and effective way, while also providing a better user experience for mobile consumers.
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