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Hidden Startup Secrets Of Ola | Ola Business Model

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Hidden Startup Secrets Of Ola | Ola Business Model

In this blog, we will learn Ola Business Strategy, how Ola Works, and Ola Business & Revenue Model one by one.

Ola is now a taxi aggregators with the a collection of motorcars that began by offering transportation for vacations. 

Company Details

City: Kormangala
Founders: Ankit Bhati, Bhavish Aggarwal
Founded: 2010
Industries: Apps, Internet, Mobile, Ride Sharing, Transportation
Number of employees: 5001-10000
Revenue: INR 7824 Cr(FY22)
Official Website: olacabs.com

The company then envisioned and practiced breaking into the vast taxi aggregation paradigm. With such measures, the Ola business model is a diverse model that includes many aligned parts as well as some completely independent regions. 

Hidden Startup Secrets Of Ola

  1. Ola Industry

Ola is a Amazing Platform that provides on-demand rides in a variety of modes of transportation, including vehicles, auto-rickshaws, motorcycles, and metered taxis

The company intends to provide transparency & comfort in the journeys by launching different initiatives in this regard. It is India's largest cab aggregator and among the largest in the world. 

Ola has created a taxi booking platform that has expanded to include credit cards, micro-insurance, plus food delivery services.

Bhavesh Agrawal & Ankit Bhati, two of the company's co-founders, started Ola in 2010. Starting with such a phone call service & progressing to a mobile app, the company aimed to provide mobility for a billion of people.

Ola, which operates on a two-sided network approach, links clients looking for on-demand transportation and driver partners via a smartphone app. Learn More Hidden Startup Secrets Of Gomechanic 

Every day, Ola services millions of consumers with over 169 cities. Ola now has over 125 million registered users. Ola's services are also available in Australia, New Zealand, as well as the United Kingdom.


Ola Founder and Team

Ola Group Founder And CEO Bhavish Aggarwal Has Said That His Company Has A Place For 'Ambitious' And 'Aspirational' People.

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Ola Founders - Bhavesh Agrawal & Ankit Bhati


Ola Startup Story

Startup Story: Ola was founded on December 3, 2010. Ola's beginning has an intriguing backstory. Bhavish Aggarwal, the founder of Ola, was born in Ludhiana, much like any other successful entrepreneur. 

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Bhavish originally launched Olatrip.com, which offered vacation packages and weekend getaways.

While attempting to keep his vacation and tour organizing firm viable, Bhavish had to go from Bangalore to Bandipur about which he leased out a car. 

The cab ride was a nightmare! The driver pulled over in the middle of the road and insisted that Bhavish re-negotiate his fare. After being rejected, the driver abandoned Bhavish on his way to his destination.

At this point he understood that his situation was likely comparable to that of many other consumers around the country searching for decent cab services. 

Bhavish saw the value of an exceptional cab booking service and transformed Olatrip.com's business model into the one we know of today as Ola Cabs.

Bhavish recruited its co-founder Ankit Bhati to lead Ola Cabs forward. Bhavish's parents were initially opposed to his entrepreneurial aspirations. 

They were totally disappointed with his choice to become a 'travel agent'. Despite this, his parents became more supportive once OLA received its first round of angel funding from Anupam Mittal., Rehan yar Khan..


Ola Logo And Tagline

Ola, a taxi booking service company has started its first countrywide ad campaign dubbed 'Chalo Niklo'. 

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The multi-channel campaign, created by Happy Creative Services, attempts to establish Ola as the go-to transportation platform of choice for quick and spontaneous city travel requirements spanning cabs, vehicles, taxis, and so on.

Ola Business & Revenue Model

Ola's business plan is straightforward. It serves as a middleman for cab booking services. Customers may use the app to book taxis. None of the taxis are owned by Ola. 

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Only drivers with valid licences that have been authorized and validated by transport authorities are eligible to join Ola; they can be self-employed and work for an operator that owns many cars.

When drivers register with Ola, they have accessibility to a driver-specific mobile app off their smartphone, similar to how we as consumers use the Ola app. 

This is only done after a comprehensive examination of the legitimacy and due diligence of the promissory notes and personal papers of the driver as well as the operator. 

The drivers have the freedom to choose their own time to go onto the Ola App and accept consumer trip requests. Learn More Hidden Startup Secrets Of Bharatpe

They have the option of remaining logged out of the system at their leisure. For average, Ola charges a 15% fee on all bookings made through the app.

Ola Mergers and Acquisition

Ola has bought a total of eight businesses. Ola's most recent purchase was Avail Finance, a financial services business for blue-collar workers run by Ola CEO Bhavish Aggarwal's brother, Ankush Aggarwal. 

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The acquisition of Avail Finance was announced on 24, 2022, and was eventually finalized on April 11, 2022, through a $50 million share swap arrangement. 

According to its investment in the company in 2019, the top cab aggregator possessed a 9% share in Avail before acquiring the firm.

Ola Advertisement and Social Media Campaigns

It is critical to write emails and SMSs that elicit the most replies from clients. Ola has a drip marketing method, sending out automatic email sequences depending on user behaviors and dates.

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If a consumer downloads the app sign-ups but does not book a ride, then Ola will send a highly tailored automated email which will initiate action from the user. 

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Drip marketing is an advanced kind of SMS & Email Marketing which encourages customers to buy.

Ola uses drip marketing to ensure that every time an automated email is sent, a consumer takes action.

Ola Competitors

Ola is a direct competitor to Uber. Other Indian Competitors Like:

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Top 5 Ola competitors


Ola Future Plans

Ola initially planned to go public in the first quarter of 2022, and rumors mounted that the company would probably file its DRHP (Draft Red Herring Prospectus) in the previous year's December quarter. However, that is in the past, and the reality is that the Ola IPO has been postponed until the end of 2022 or the beginning of 2023.

The goals of Ola including its subsidiary, Ola Electric look large as the EV-manufacturing branch of Ola has already started completing some key milestones. Learn More Aman Gupta's Marketing Strategy That Make Boat No.1

Ola is currently concentrating on its taxi service and business.

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